Words that take the place of a noun in a sentence but are not tangible are Nominalizations. They can not be touched, felt or heard. Nominalizations are used as nouns but they are actually process words.When you use a Nominalization, a large part of information is deleted. Nominalizations come very helpful in hypnosis and hypnotic inductions. They allow you to be vague and require the listener to search trough their experience for the most applicable meaning. By using Nominalizations you can give useful instructions and being protected at the same time of saying something that will violate or runs counter to the listener’s internal experience.
Remember, to increase your efficiency as a NLP Practitioner, know your positive intention for the message you want to convey, build rapport and pay attention on what and how you use language. Leave people and business in a better place that where you found them, every day!
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